The path to buying online shouldn't be long and winding.

I don't understand why some web stores pay to advertise keywords, but then make it hard for the customer to buy. For instance, "Magnetic dog Note Pad". I click the link (They pay maybe a quarter or fifty cents right there?) Then I am taken to a page with dog note pads, starting with Akita, but I am looking for West Highland White Terriers - guess what page Westie note pads are on? I don't know, it only shows five. So I click "show all" and wait.

Now, this does not "whet my appetite", it's just annoying. Ultimately, I won't pay $19 and shipping, maybe sales tax, for this item, they don't even look like Westies, at least not like the one that is sleeping under my desk. Even still, A page with tiny pictures in an index might have worked better? We need some sort of psychic google; and don't think they aren't feverishly working on that.

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